Commentary: The rhetoric of evidence-based medicine
Van de Ven AH, Schomaker MS. Commentary: The rhetoric of evidence-based medicine. Health Care Management Review. 2002;27(3):89–91.
In this commentary, the authors assert that “...Innovations are more likely to be adopted when a convincing argument (logos) is presented by credible research proponents (ethos) who stir the interests, needs, and emotions of adopting practitioners (pathos).”
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